{"id":555,"date":"2017-07-09T14:33:47","date_gmt":"2017-07-09T14:33:47","guid":{"rendered":"http:\/\/www.gallerynews.com\/current\/?p=555"},"modified":"2018-01-04T03:56:34","modified_gmt":"2018-01-04T03:56:34","slug":"huntington-hartford-museum-1964-cartoon","status":"publish","type":"post","link":"https:\/\/www.gallerynews.com\/current\/huntington-hartford-museum-1964-cartoon\/","title":{"rendered":"Huntington Hartford Museum, 1964 Cartoon"},"content":{"rendered":"

\"\"<\/a>
\nThis Esky<\/em> cartoon is\u00a0pretty inscrutable today, but Mr J D King points out that the Plaid Stamps sign is an allusion to the Pop Art fad of the period.<\/p>\n

\"\"<\/a>

Hunt ‘n’ Andy<\/p><\/div>\n

Mr Huntington Hartford was a much-married playboy and philanthropist who succeeded in running through his entire inheritance (A&P supermarkets) before he died. He pissed a few million away on an entertainment magazine, and then wasted another hundred million by building a modern-art museum on a traffic island by Columbus Circle\u2014then a down-at-the-heels part of town.<\/p>\n

\"\"<\/a>A&P were the main providers of Plaid trading stamps. Plaid\u00a0was a distinctly second-tier brand, the high-end competitor\u00a0being the Beinecke family’s S&H Green Stamps. Just before the bottom fell out of the trading-stamp industry (late 60s?), you could get Green Stamps at major filling stations.<\/p>\n

This was the pre-Oil Crisis era, when\u00a0competition was fierce among the major chains. They couldn’t compete on price, since they all charged 29\/9 to 39\/9 for a gallon of basic leaded fuel, so they sited themselves in as many locations as they could (if Sunoco built a station on a corner, Gulf or Esso or Chevron soon went up opposite). And they ran never-ending giveaways and promotions.<\/p>\n

\"\"<\/a>In addition to Green Stamps, Esso was giving away keychains and glassware and scratch-off cards and decorative “tiger tails”<\/a> you could hang from your fuel door (“Put a tiger in your tank!”). Gulf had orange plastic horseshoes that stuck to your car with a powerful adhesive guaranteed to ruin the paint.<\/p>\n","protected":false},"excerpt":{"rendered":"

This Esky cartoon is\u00a0pretty inscrutable today, but Mr J D King points out that the Plaid Stamps sign is an allusion to the Pop Art fad of the period. Mr Huntington Hartford was a much-married playboy and philanthropist who succeeded in running through his entire inheritance (A&P supermarkets) before he died. He pissed a few […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4],"tags":[100,7,99,101],"class_list":{"0":"post-555","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-art","7":"tag-ap","8":"tag-andy-warhol","9":"tag-huntington-hartford","10":"tag-plaid-stamps"},"jetpack_publicize_connections":[],"yoast_head":"\nHuntington Hartford Museum, 1964 Cartoon - gallerynews.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gallerynews.com\/current\/huntington-hartford-museum-1964-cartoon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Huntington Hartford Museum, 1964 Cartoon - gallerynews.com\" \/>\n<meta property=\"og:description\" content=\"This Esky cartoon is\u00a0pretty inscrutable today, but Mr J D King points out that the Plaid Stamps sign is an allusion to the Pop Art fad of the period. 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