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The City That Couldn’t Sleep


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beds on SixthLast Labor Day weekend I was up at five in the morning and noticed that some oddballs—advertising boffins, I supposed—were blocking off the street outside and setting up a series of double beds in the middle of Sixth Avenue and photographing them from a high rolling platform. Just now I follow a link to The Daily Telegraph’s site and find an animated GIF ad for British Airways that shows the image I’ve long been awaiting. I notice they’ve taken their six or so beds and Photoshopped them into a longer parade.

(Correction, please. It was not merely Photoshop. They painstakingly moved all six of the beds down the avenue and reshot them in position. Why the hell would you do that, when the cityscape light was changing every few minutes anyway, so that none of the shadows would exactly match and you’d have to retouch each tier of beds anyway? The photo retoucher has his reasons. See here for his description.)

One Response to 'The City That Couldn’t Sleep'


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    npetrikov
    Says:

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    Spooky. What I can’t understand is why they went to all of the trouble of airbrushing you out, only to put a great big red arrow labeled “Me” on the thing.

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